Behind The Scenes: Outthinkers Podcast #123
Christina Alaimo: The Hidden History of Data and its Role in Modern Strategy
Cristina Alaimo is the Assistant Professor of Digital Economy and Society at Guido Carli University in Rome, Italy and soon to be Associate Professor at ESSEC Business School in France.
Her research focuses on innovation catalyzed by data-based services and the consequences it has on organizations and society. Cristina also studies the broader ecosystem of data exchanges in which digital platforms are embedded and how these new platform ecosystems emerge and evolve.
In her recently released book, DATA RULES: Reinventing the Market Economy, Cristina and her co-author Jannis Kallinikos, dive deep into the unprecedented social and economic restructuring brought about by data.
In this episode, we discuss:
The fascinating history and role of data in our society—well before even the tech boom, with its origins in writing itself
How many of the social constructions that we know of, even our own digital identities, are shaped and created by data
The four functions of data—and how business ecosystems are evolving the traditional functions to create new business models and value chains
What business leaders need to know to seize the new opportunities the evolution of data is creating, even breaking out of the traditional concepts of industries of business as we know it today