This quick video delves deeper into the concept of proximity, exploring how digital tools enable companies to deliver personalized products and services instantly, meeting demand at the exact time and place needed. It outlines four steps—digitizing customers, personalizing at scale, shifting from search to creation, and focusing on the entire ecosystem—that can help companies lead in this proximate future.
Keep reading with a 7-day free trial
Subscribe to Outthinker to keep reading this post and get 7 days of free access to the full post archives.