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The Future of Proximity
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The Future of Proximity

October 2024 Strategy Update

Kaihan Krippendorff's avatar
Kaihan Krippendorff
Oct 25, 2024
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The Future of Proximity
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This quick video delves deeper into the concept of proximity, exploring how digital tools enable companies to deliver personalized products and services instantly, meeting demand at the exact time and place needed. It outlines four steps—digitizing customers, personalizing at scale, shifting from search to creation, and focusing on the entire ecosystem—that can help companies lead in this proximate future.

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