#82—Nina Mažar: Employing Behavioral Science in Your Company's Strategy
4thoption.substack.com
Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman).
#82—Nina Mažar: Employing Behavioral Science in Your Company's Strategy
#82—Nina Mažar: Employing Behavioral Science…
#82—Nina Mažar: Employing Behavioral Science in Your Company's Strategy
Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman).