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#98—Dorie Clark: Crafting a Powerful Personal Brand in the Age of AI

#98—Dorie Clark: Crafting a Powerful Personal Brand in the Age of AI

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Columbia Business School.

She is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You,and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

A former presidential campaign spokeswoman, Dorie has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.”

She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor.


"We are all being commoditized. But I think that what we can fight back with is relationships, and with brand equity. If you become a person that people wanna be around, if you are a person that people like enough, that they respect enough, then it doesn't matter that AI is nearly as good as what we are doing."

-Dorie Clark


In this episode, she shares:

  • What Dorie’s definition of personal brand is—how it’s related to reputation, and what constitutes an effective brand

  • Tactics you can use to assess your personal brand, and build a brand that really encapsulate you

  • How you can craft and shape yourself and your career into virtually any role you’d like with some careful consideration and strategic decisions (feel free to cut this one out)

  • How AI might expand in our organizations and things humans can do to remain relevant

  • Why relationships and your personal brand equity will become a critical competitive advantage as we enter the era of AI and tech commoditization


Episode Timeline:

00:00—Highlight from today's episode

1:16—Introducing Dorie + The topic of today’s episode

3:00—If you really know me, you know that...

4:53—What is your definition of strategy?

5:17—Can you define "personal brand," and characteristics of a powerful personal brand?

6:50—How does one assess their personal brand?

9:25—What are some tips on figuring out how to define your personal brand?

13:50—What are the similarities between defining your business brand vs. your personal brand?

15:09—Could you talk to us about why you decided to write The Long Game?

17:16—In what way do you see work itself changing, the future of work?

20:38—How can people follow you and connect with you to continue learning from you?


Additional Resources:

Personal page:

Newest Book:



The 4th Option Junto
The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world.