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#17—Dave Ulrich: Creating Value from 'Outside In'

#17—Dave Ulrich: Creating Value from 'Outside In'

David Ulrich is a Professor at the Ross School of Business, University of Michigan and the Co-Director of Michigan's Human Resource Executive Program. He is one of the most influential thought-leaders in the area of HR, organizational design, and leadership having written over 30 books on those topics.

His teaching and research address the question: How do people create organizations that add value for customers? Dave studies how organizations change, build capabilities, learn, remove boundaries and leverage human resources activities. He is known for continually learning, turning complex ideas into simple solutions, and creating real value to those he works with in three fields: organization, leadership and human resources.

In this podcast episode, Dave will share his insights on changing culture while aligning it with your organization as a whole. He'll discuss what it really means to give value (and to whom it's most important), what some common misconceptions are when innovating for value, and how to build your organization for these aspects.


"Yes, we've got to have great talent, people, workforce, but even more, we've got to have a great organization. And if we don't create the right organization, the workplace, and the culture, we're not going to be successful. Individuals can be champions, but teams win championships"

-Dave Ulrich


Episode Timeline:

00:00—Introducing Dave Ulrich + The topic of today’s episode

2:09—If you really know me, you know that...

2:40—What is your definition of strategy?

4:30—What are you most known for?

6:36—What should people do to implement the idea that value is all about how it's perceived by others?

8:08—Is there a set of tools or checklist of drivers to look at to shape the organization?

11:22— What do people get wrong?

14:21—What's something you've changed your mind about?

17:10—What are some resources or a place to start for companies looking to make the first steps?

18:04—What are you working on now?


Additional Resources:


Latest Book:

The 4th Option Junto
The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world.