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#80—David Rogers: An Essential Guide to Digital Transformation

#80—David Rogers: An Essential Guide to Digital Transformation

David Rogers is one of the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.

His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking.

In his newest book, The Digital Transformation Roadmap, he tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change.

David has helped shape the way companies around the world transform their business for the digital age, working with senior leaders at corporations including Google, Microsoft, Citigroup, Visa, HSBC, GE, Toyota, Cartier, Pernod Ricard, China Eastern Airlines, and NC Bank Saudi, among others.

He regularly delivers keynotes at conferences on all six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.

At Columbia Business School, Rogers is faculty director of executive education programs on digital business strategy and on leading digital transformation, having taught over twenty-five thousand executives.

In this podcast, he shares:

  • What companies usually get wrong when they pursue a digital transformation

  • The cognitive barriers that most often stop companies from effectively embracing digital transformation

  • Lessons from some really tangible cases from Intel and Disney, to the New York Times, what works and what doesn’t

  • Why digital technologies ultimately are changing how organizations will organize themselves


Episode Timeline:

00:00—Highlight from today's episode

00:46—Introducing David + The topic of today’s episode

3:03—If you really know me, you know that...

4:01—What is your definition of strategy?

5:50—Can you give us an example of a company that successfully mastered digital transformation?

8:20—Can you lay out the five domains that you outline in your book, The Digital Transformation Roadmap?

11:05—As we become aware of the cognitive biases we carry, then what are some strategies that companies can think about maybe in customer strategy?

14:00—Have you found a framework or tool that you think is particularly good for culture transformation?

17:06—Where can people get in touch with you and follow your work?

17:30—What's something important you changed your mind about?

19:47—How do you get people to support a cultural change and transformation?

20:38—How do digital tools help in a cultural transformation?


Additional Resources:

Personal Page:


Columbia faculty page:

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The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world.